SaaS

SaaS Metrics Your Investors Actually Want to See

Monitor the metrics that define SaaS success. From MRR to NRR, Metricly gives your team and your board the real-time visibility they need.

The metrics that matter for SaaS

Everything from MRR to Quick Ratio, calculated consistently from your dbt semantic layer.

MRR / ARR

Track recurring revenue with automatic new, expansion, and churn breakdowns.

Net Revenue Retention

Measure revenue retained from existing customers including expansion.

Churn Rate

Monitor customer and revenue churn by cohort and segment.

CAC & LTV

Calculate acquisition cost and lifetime value by channel.

CAC Payback

Know exactly how long it takes to recover customer acquisition cost.

Quick Ratio

Measure growth efficiency with new + expansion vs. churn + contraction.

Investor-ready

Board decks in minutes, not days

Pre-built SaaS templates with the exact metrics investors expect. Always up-to-date, always accurate.

What is our current MRR and how has it changed this quarter?

What was our net revenue retention last month?

Which customer segments have the highest churn rate?

Show me the breakdown of MRR by plan tier

SaaS Metrics Dashboard

ARR

$4.2M

+24%

NRR

118%

+3%

Churn

2.1%

-0.4%

MRR Movement

Start
New
Expansion
Contract
Churn
End
CohortM1M3M6
Jan 2695%88%82%
Feb 2696%90%-
Mar 2694%--

Problems we solve

SaaS metrics shouldn't require a spreadsheet PhD. Here's how Metricly makes it simple.

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MRR calculated differently everywhere

Define MRR once in your dbt semantic layer. Finance, sales, and product all see the same number.

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No visibility into churn risk

Connect usage data with revenue metrics to spot at-risk accounts before they churn.

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Board decks take days to prepare

Pre-built SaaS dashboards with investor-ready metrics, updated in real-time.

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Expansion revenue mixed with new business

Automatic MRR categorization: new, expansion, contraction, and churn.

Metrics defined correctly

No more debates about how to calculate NRR. Your dbt semantic layer is the single source of truth.

Net Revenue Retention

(Beginning MRR + Expansion - Contraction - Churn) / Beginning MRR

Measures the revenue retained from existing customers including expansion.

Quick Ratio

(New MRR + Expansion MRR) / (Churned MRR + Contraction MRR)

A ratio > 4 indicates healthy, efficient growth.

CAC Payback Period

CAC / (ARPA x Gross Margin)

Months required to recover customer acquisition cost.

LTV:CAC Ratio

Customer Lifetime Value / Customer Acquisition Cost

A ratio of 3:1 or higher is considered healthy for SaaS.

Questions your team can finally answer

Just type what you want to know. Metricly translates your questions into queries against your semantic layer.

What is our current MRR and how has it changed this quarter?

What was our net revenue retention last month?

Which customer segments have the highest churn rate?

Show me the breakdown of MRR by plan tier

What is our CAC payback period by acquisition channel?

How many trials converted to paid subscriptions last month?

Show expansion MRR vs new MRR over the last 12 months

What is our LTV:CAC ratio by customer segment?

Ready to get your SaaS metrics right?

Start with consistent, investor-ready metrics powered by your dbt semantic layer.